At Dive, we would like to invite you to our upcoming webinar, “How to optimize your advertising investment in the digital era,” where we will explore how Artificial Intelligence (AI) is transforming marketing strategy.
Speakers: Enrique Martín + Marie Claude Belda + Ludovico Gandolfi
Date: September 26, 2024
Time: 9:00h. – 9:45h. AM
In today’s increasingly complex and competitive digital landscape, brands require robust and efficient tools to optimize their advertising investments. This webinar will explore the potential of Media Mix Modeling (MMM), a technique that has experienced a strong resurgence thanks to the availability of massive data and advanced analytical technologies.
We will have the presence of an expert with more than 25 years working in the field of advertising effectiveness having seen the results of thousands of models: Enrique Martín.
We will share our practical experience in developing MMM solutions, revealing how we’ve helped these brands maximize their advertising ROI by precisely understanding the impact of each channel.
Join us for this event where data and analytics experts from Dive will break down the secrets of MMM and show how this methodology can transform your advertising strategies.
Agenda:
9:00 – 9:05: Attendee Reception – Luisma Valencia and Marie Claude Belda (Dive)
9:05 – 9:20: The Resurgence of MMM – Enrique Martín González (Head of Insights, Strategic Planning & Effectiveness, ISPD Global)
9:15 – 9:35: How We Approach It – Ludovico Gandolfi (Data Scientist, Dive)
9:35 – 9:45: Q&A session
Don’t miss this opportunity to learn how artificial intelligence can transform customer service in your company. Register now and join us to explore the future of customer service with Dive.
